Creating a bold brand and digital presence for a decentralized mining ecosystem.

Web3
Brand Identity
Token Branding
Web Design
Art Direction

Maxime SolonCo-founder | Voxmining

Aller Studio’s team has the ability to elevate an existing design from functional to deeply resonant.

About the project

From Volksmining to Voxmining: a new name, identity and digital presence for a decentralized mining network.

Voxmining connects a physical router, a decentralized network, software and a native token into one ecosystem built for the people who power it.

Aller Studio redefined the brand from its name up — identity, brandbook, the μW3B token, the router concept, 3D assets and the landing page — giving every touchpoint the same visual language.

This case study explains how we got there.

Client:
Country: Canada
Services:: Naming · Brand strategy & identity · Token branding · 3D · Web design · Pitch Deck
Timeline:: 2026

The challenge

Rebuilding a brand around a bigger vision

Voxmining had a strong technological proposition, but its existing visual direction didn't communicate the scale, ambition, or future-facing nature of the product.

The brand needed to move beyond a conventional technology aesthetic and create a visual language capable of representing decentralization, connectivity, hardware, community, and digital ownership within the same ecosystem.

The challenge was not only to make Voxmining look better, but to create a system that could remain coherent across very different touchpoints.

From a physical router to a digital token, every element needed to feel like part of the same network.

The problem

The brand didn't represent the network it was becoming.

The project originally operated under the name Volksmining, with a visual identity that felt dated and disconnected from the ambition of the product.

The brand lacked a cohesive system capable of connecting its different layers — the physical router, decentralized network, software, and native token.

More importantly, it didn't communicate the core idea behind the project:
mining for the people. Connectivity for everyone.

The network needed an identity that could represent not only the technology, but the people it was built for.

Our approach

From Volksmining to Voxmining

We started by redefining the brand from zero, beginning with its name.
Voxmining was developed from Vox Populi — the voice of the people — connecting the idea of collective participation with the project's mining and network infrastructure.

From there, we created a complete visual identity designed to unify the entire ecosystem.

The system was developed to work across brand, hardware, Web3, digital products, and 3D, giving every touchpoint a consistent visual language.

We also explored AI-assisted workflows to experiment with environments, network visualizations, hardware applications, and 3D assets. Each output was then art-directed and refined to ensure the experiments remained coherent with the established brand system.

A new brand
Everything was designed from zero, with one visual language connecting the entire ecosystem.

VOX
MINING

Voxmining - Brandbook

Voxmining - Pitch Deck

Voxmining - Homepage

Voxmining - Homepage sections

UW3B - Logo Design

UW3B - Brandbook

UW3B - Token design

The result

A brand built around the people behind the network

The transformation from Volksmining to Voxmining established a completely new foundation for the project.

The new identity gave the network a more distinctive and future-facing presence while creating consistency across its physical and digital ecosystem.

From the router to the μW3B native token, from 3D assets to the landing page, every element now belongs to the same visual system.

The result is a brand that makes Voxmining's decentralized vision more tangible:

A network designed for the people, with an identity built to represent them.

What we designed

From the name to the product.

Naming
Repositioned the brand from Volksmining to Voxmining, inspired by Vox Populi and the idea of technology built for the people.
Brand Identity
Created the complete visual identity and brandbook, establishing the typography, color system, graphic language, iconography, and visual principles.
μW3B Token Brand
Designed the brand identity for μW3B, the native token at the center of Voxmining's network economy.
3D Token
Created a 3D representation of the token, extending the identity into a tangible digital asset.
Hardware Concept
Designed the conceptual visual direction for the Voxmining router, translating the brand into the physical device that connects users to the network.
Landing Page
Designed the website experience to explain Voxmining's technology, network model, use cases, and ecosystem.
AI & 3D Exploration
Developed AI-assisted and 3D visual explorations for the brand, hardware, network, and token while maintaining a consistent art direction.