Designing the brand and player experience behind a Web3 sci-fi gaming universe.

Gaming
Web3
Brand Identity
Game UX/UI
HUD Design
Web Design

Adam StraneyCEO, Co-founder & Audio Dir. of Warped Games, building Warped Universe

Quality and fast turnaround times usually don’t go together with other designers, but they did for Aller Studio.

Warped Universe main menu on a desktop monitor

About the project

Warped Games is a Web3 gaming studio focused on immersive sci-fi experiences. We worked across both the studio and its flagship game, Warped Universe, creating a unified visual ecosystem that connects brand identity, digital products, gaming UI, and physical experiences. Warped Universe combines four distinct game modes across ground and space environments, blending turn-based strategy with extraction shooter mechanics.

Our role spanned the entire experience — from the studio's identity and custom typography to the game's UI, HUDs, player dashboard, Web3 store, illustrations, and in-game systems.

This case study explains how we got there.

Client:
Country: United States
Services:: Brand strategy & identity · Product design · Web design · Pitch Deck · Game UX/UI · Hud Design · Custom Typography · Custom Alien language
Timeline:: 2024 - 2026

The challenge

Creating a recognizable identity for a complex gaming ecosystem.

Warped Games and Warped Universe lacked a cohesive visual identity that could connect the studio, the game, and its growing ecosystem.

The challenge was to create a distinctive design language that could scale across brand, product, gaming, Web3, and physical touchpoints while giving Warped a recognizable identity within an increasingly crowded sci-fi and Web3 gaming space.

The problem

Different experiences, one brand — but no system connecting them.

There was no consistent visual system connecting the different parts of the ecosystem.

The brand needed a distinctive identity that could differentiate Warped from other sci-fi and Web3 gaming projects, while the game required a sophisticated interface capable of presenting large amounts of information without compromising immersion.

The solution needed to work across very different contexts — from the marketing website and player marketplace to complex in-game HUDs and alien interfaces.

Our approach

Designing the ecosystem from the foundation up.

Rather than treating each deliverable as a separate project, we approached Warped as one interconnected design system.

Brand
Design System
Digital Experience
Game UI
Ecosystem Assets

We established the visual language and custom typography first, then extended the system across the studio's digital products, player experiences, and game interfaces.

This created a flexible foundation for Web3 product design, gaming UI, digital experiences, and physical brand applications.

Warped Games - Brandbook

Warped Games - Design System

Warped Games - Digital experience

Warped Universe - Game UI

Warped Universe - Ecosystem Assets

The result

One visual language, carried across the entire Warped universe.

We built a unified visual ecosystem across the studio, game, and player-facing products.

The system supported the launch of Warped Games and Warped Universe while creating consistency across the website, player dashboard, Web3 store, in-game interfaces, marketing materials, and merchandise.

It was designed to evolve with the ecosystem — allowing new game modes, digital products, assets, and experiences to feel distinctly Warped while remaining connected.

The work supported key moments including the game launch, Steam Next Fest, community growth, NFT mint, website launch, and marketplace/store experience.

What we designed

From brand identity to in-game interfaces, we designed the full experience.

Our work covered the complete visual and digital ecosystem, bringing brand, product, gaming, and marketing together under one design language.

Brand & Identity
- Brand Identity
- Custom Typography
- Visual Language
- Design System
- Art Direction
Digital Product Design
- Website
- Player Dashboard
- Web3 Store
- Cosmetics Experience
- UX/UI Design
- Digital Product Design
Gaming UI
- Game UI/UX
- HUD Systems
- Reticles
- Iconography
- In-game Interfaces
- Alien Language & Custom Alphabet
Visual & Ecosystem Design
- Illustrations
- Key Art
- Launch Poster
- Marketing Assets
- Merchandise
- Physical Brand Applications